How many Instagram hashtags should you use?

Instagram hashtags help users categorize content. When you click on a hashtag, you’ll be able to browse posts that have been tagged with it. Attach one to your own photo or video and it will be discoverable to anyone searching the hashtag. How likely it is to be seen by other users depends on how often the hashtag is used, how popular your post is (does it already have a lot of likes and comments?), and how strong your following is.
  1. You can only use a maximum of 30 hashtags per photo (sort of, check the tips).
  2. Hashtags are put in the pool based on the time the image was posted. Prior to a recent update, users were able to add/change hashtags to put the photo at the top of the hashtag pool.
  3. This isn’t the case, however, for tagging the page in the photo itself.
  4. Double check if a hashtag is still active in search before using them. Certain hashtags (#livefolk) have had terms of use violations which has lead to only being able to view ‘top’ photos.
  5. If you don’t like the idea of having dozens of hashtags in your caption, you can also put them in a comment.

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