7 Instagram Hashtag Tips and Best Practices

Every Instagram hashtag you use acts as a connection with other Instagram users. The more relevant they are, the more exposure and engagement you get. Follow some hashtag etiquette and best practices so you get relevant follower base.

1. Don’t use too many or irrelevant hashtags. Instagram lets you work with up to 30 hashtags per post.
2. Tagging your post with a dozen hashtags is acceptable and may help drive engagement, but only if all 12 hashtags align with the content you’re sharing.
3. Use specific or niche hashtags. The more specific the hashtag, the more targeted your audience will be.
4. Relevant hashtags mean a higher chance of quality engagement.
5. Don’t forget about popular hashtags. As long as they’re relevant to the post and used sparingly, popular hashtags can help expand your reach without making your efforts look desperate.
6. Before using any hashtag, be sure to browse through the hashtag page to ensure the associated content is what you think it would be.
7. Keep your brand hashtags short, simple, and easy to spell.