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The most important thing to use Google Photos and Apple iCloud is to share your photos and videos with other people in the world. Both are able to share folders and albums with family and friends.
Google Photos allows you to share photos and videos with others via link. You can also share your photos and videos to other social networking sites such as Facebook, Twitter and more. Once you share photos and videos, the recipient can view those photos in the Photos app or via the web if person is not a Google Photos user.
Apple iCloud allows you to share photos and folders by creating a shared folder. You just need to enter the email address of the person or people you want to share it with. You can share up to 5000 photos with a Shared Album. You have another option to share photos i.e public link. You can create a public link to photo album which anyone can view via their web browser if they have the link.