Yes. Your friends and family can add photos and videos to a shared album that you created. They can add photos and videos to your shared album if you allow it. You need to turn ON the option to allow them to add to your shared album. They can add photos and videos to your shared album if they have an iCloud account and a compatible device with up-to-date software.
If you do not know how to allow other people to add photos or videos to your shared Photo Streams, then you can follow the link provided here.
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