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You can easily delete photos and videos that you don't want to keep and free up iCloud storage space. If you did not turn ON iCloud Photo Library on your iOS device or Mac, then you can delete your photos and videos from the Camera Roll album on your iOS device. So they will not include in your iCloud backup. You can import them to your computer before deleting them from the Camera Roll on your iOS device.
To delete photos or videos from Camera Roll, open "Photos" app and tap "Albums" and then tap "Camera Roll" option. Now tap "Select" button and tap one or more photos or videos which you want to delete. Tap "Trash bin" icon and then tap "Delete" button. This way you can delete photos and videos from Camera Roll.